PROJECT: Class assignment
CLIENT: Climate council.
The brief asked us to identify a target group and create a poster for an issue found on the climate council website.
My research found that a large group of people are concerned about climate change and with more discussion they are likely to become more active. The best way to engage people is to activate co-operative values rather then competitive ones.
The call to action is to get people to talk about climate change. Targeted to people who like music and festivals the poster intents to catch their eye, then after reading the details they realise its about climate change and where to find more information for how to talk about climate change in a positive way.
More discussion, leads to more concern, and more action.