Beer Brand and Label Design

PROJECT: Class assignment (Group work)

Our fictional brewing company has a focus on unearthing historic beer recipes. The Roman influence resonates in many ways with our target, the 30-39 year old male, who represent 80% of Australia’s craft brew drinkers. Augurs were religious officials who read the signs of nature, especially the behavior of birds, to divine the will of the Gods.
As a team we created the concept, a template for the label design, and chose a common style for the illustrations. Individually we created the illustrations for our chosen beer labels and flavors.
I created the logo lettering based of Henry Caslon’s ‘Italian’ font. My team member added the bird to the A. My illustrations were the story of Romulus and Remus for double IPA, and a chariot race for extra pale ale (XPA) beer.